Adding collections to your webshop allows you to manage your business more easily and efficiently. For example, by creating a collection like "Summer 2022," you can apply a 20% discount with just one click for the summer of 2023. You can also set up a filter so that your customers can quickly see the entire collection. Additionally, you can use Optimal Link to give your collection a unique URL.
Moreover, this feature enhances your overall overview by providing valuable statistics on which collections are performing the best.