Combine all the options of a product into one item to give the customer a clearer overview. For example, for a shirt available in four sizes and various colors, you wouldn't need to create four separate products.
But what should a product configurator include? This varies greatly depending on the case. For instance, we've built numerous clothing webshops where only a size needs to be selected. However, in the case of a product configurator for a piece of furniture, it's much more sophisticated. Dock offers these capabilities as well.