Pages are assigned certain values that they communicate to search engines. This way, Google knows that a product page is a product page, a news page is a news page, and so on.



By providing this information, we can also enrich it with other details. For instance, you can add a date to your news page, allowing Google to understand whether your news is recent or old and communicate the date in search results.


Having this information well-organized improves the performance of pages, provides better information to your visitors, and can lead to more positive feedback.